Half of Canadians shop online once a month: Poll

Global News

TORONTO – Almost half of Canada’s Internet users are now shopping online at least once a month, suggests a new report.

About 87 per cent of the Canadian respondents in an online poll conducted for PricewaterhouseCoopers said they shop online at least once a year, while 49 per cent said they do so on a monthly basis.

Of the minority who are still not interested in doing any kind of shopping online, just over half said it’s because they’re concerned about the security of their personal data.

Citing that reason for avoiding web shopping was up 10 percentage points compared to a similar survey conducted for the firm a year earlier.

In January, MasterCard’s SpendingPulse reported that Canadian e-commerce spending in December represented 7.8 per cent of total retail sales, a new high. For 2013, e-commerce sales in Canada were up by 2.3 per cent.

READ MORE: Do non-secure webpages…

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Mistakes to avoid with ecommerce customer data

Wealth Online Blog

Collecting data about shoppers is essential for ecommerce businesses. Demographic, social, and behavioral data provides insights to merchants for marketing campaigns, product improvements, and to offer better customer service.

However, when not implemented correctly, data-centric strategies can do more harm than good.

Below are four common mistakes ecommerce merchants make when dealing with customer data.

Not Talking with Shoppers

Technological advancements in behavioral targeting and analytics enable you to collect data and activity without direct communication with shoppers. These days, you can determine whether shoppers like a product without talking to them or asking them to fill out a survey.

And while being passive with your data collection efforts is fast and convenient, doing it too much can alienate shoppers.

That’s why it’s important to collaborate with them. Gather insights by actually communicating with your shoppers. Let them share their information through surveys or quizzes. Direct your customer service representatives…

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Why you need to Design eCommerce Website?

eCommerce WebsiteIf you want to sell your products online, then you require an eCommerce website. An effective and successful E-Commerce system should have attractive design and user friendly features. While designing an eCommerce website, the main aspect which needs to be taken care of is the target audience.

An eye catchy and user friendly E-Commerce website design can help you achieve the maximum ROI and user engagement. You should need to  pay attention to its usability while creating a shopping cart. The website should be easy to navigate. Continue reading